VISUAL IDENTITY AND PACKAGING DESIGN, SOLEIL DU SUD, 2024.
Soleil dU Sud is a solid beach soap brand based in Saint-Tropez, on the southern coast of France. Designed for use in or after seawater, the soaps are crafted from natural ingredients and made entirely through eco-conscious methods. The brand proudly embraces its local heritage, sourcing materials and fragrances from the Provence-Alpes-Côte d’Azur region.
The packaging draws inspiration from the iconic paper cutouts of French artist Henri Matisse—symbolizing the deep connection between the brand and the local art, culture, and coastal lifestyle. Each soap is wrapped in fresh, summery packaging that evokes the vibrant spirit of Saint-Tropez beaches in summer.
Designed as part of the “Packaging Design” course in the Visual Communication program at Shenkar.