VISUAL IDENTITY, PACKAGING DESIGN AND CREATIVE DIRECTION FOR MELAMED, "BA LA", 2024.
MELAMED IS An israeli SINGER AND RAPPER. For his 2024 single "Ba La"—an electronic pop-reggaeton track—the artist adopted a MORE refined and sophisticated visual language, echoing the vibrant and rhythmic essence of the song. The sun and its radiance served as a central guiding force in the artistic direction and color palette, drawing inspiration from THE album’s title, "The Last Sunset of Summer".
Photography: mika heksch.